Just a short time before the European Commission announced the preliminary implementation of the EU–Mercosur Agreement, more than 100 decision-makers gathered at a high-level seminar at the Ibero-Club Bonn e.V..

Invited by the Regional Representation of the European Commission, experts from DEG, Duisport and RÖDL discussed the strategic implications for Europe and South America.

Phil Klose and Thomas Timm joined live from São Paulo, sharing first-hand insights from the Mercosur region: the private sector is ready.

Special focus was given to the NRW–Mercosur Desk, founded by RÖDL — a one-stop platform supporting companies from North Rhine-Westphalia in entering Mercosur markets with integrated professional services.

The message is clear:
Europe is strengthening resilience.
NRW is the heart and motor — the São Paulo of Europe.
São Paulo, where our NRW Desk is based, is the NRW of South America.
Both regions have far more in common than meets the eye.

NRW companies should act now and seize the opportunities.